Kevin Boyle
Kevin's latest writings
Feature Advantage Benefit Selling
A very good friend of mine once asked me, "what are we really selling"? So many people say so many different things. If you visit a lot of different sites today on selling most of them if not all of them promote "benefit selling." If you have read my book or attended any of my sales seminars you would know that I do not use FAB (feature, advantage, benefit selling) techniques. I only use it as a base line from which I... (posted by Kevin 3 years 253 days ago.)
A very good friend of mine once asked me, "what are we really selling"? So many people say so many different things. If you visit a lot of different sites today on selling most of them if not all of them promote "benefit selling." If you have read my book or attended any of my sales seminars you would know that I do not use FAB (feature, advantage, benefit selling) techniques. I only use it as a base line from which I... (posted by Kevin 3 years 253 days ago.)
Overcoming Objections, How To Handle Price Objections Easily!
One of the most common topics that people ask me about is, how do I overcome price objections? In fact, do you know that in every single company that I work with most of the sales reps say they have trouble with price objections? I have worked with companies in the same industries, in the same cities and their sales reps are saying the same things our customers complain that our... (posted by Kevin 3 years 253 days ago.)
One of the most common topics that people ask me about is, how do I overcome price objections? In fact, do you know that in every single company that I work with most of the sales reps say they have trouble with price objections? I have worked with companies in the same industries, in the same cities and their sales reps are saying the same things our customers complain that our... (posted by Kevin 3 years 253 days ago.)
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